BEYOND THE LECTURE 

Welcome! This is the resource page for the 2017 AAAS Session "Beyond the Lecture: When Informal Science Communication Is More Effective"

Session Description: Conversations about public engagement often focus on using either formal talks or published pieces as the key ways to communicate science. But beyond prepared talks and well-crafted articles lie many less formal but still effective opportunities for communication. This interactive workshop considers how reaching various audiences requires thinking about non-traditional formats and venues for advancing public conversations about science. Presenters discuss the importance of knowing who your audience is, what they care about, and how to effectively reach them.

Organizer: Neda Afsarmanesh, Sense About Science USA

Speakers: Brindha Muniappan, MIT, Liz Neeley, The Story Collider

We wanted to provide you with supporting links and further reading. This list is not intended to be comprehensive! I will make additions through the end of the AAAS meeting, but then this will just be an archive. - Liz

NEDA'S LINKS:

Contact her: @nedasays

• Framing and outreach -- two examples:
  • Katharine Hayhoe -- climate change.
    • https://www.nytimes.com/2016/10/11/science/katharine-hayhoe-climate-change-science.html
    • http://www.cbc.ca/radio/tapestry/sharing-truths-1.3442515/how-to-talk-climate-change-with-evangelical-christians-1.3442612
  • Kevin Esvelt: •    https://www.nytimes.com/2016/06/08/science/ticks-lyme-disease-mice-nantucket.html
• General resources:
  • The Conversation: What does research say about how to effectively communicate about science? https://theconversation.com/what-does-research-say-about-how-to-effectively-communicate-about-science-70244?utm_source=All+DBASSE+Newsletters&utm_campaign=91496838c7-EMAIL_CAMPAIGN_2016_12_05&utm_medium=email&utm_term=0_e16023964e-91496838c7-206340205
  • PLOS: Ten Simple Rules for Effective Online Outreach - http://journals.plos.org/ploscompbiol/article?id=10.1371/journal.pcbi.1003906
  • Frame Works Institute: Climate Change - http://frameworksinstitute.org/climate-change-and-the-ocean.html

BRINDHA'S LINKS:

Check out the MIT Museum - volunteer opportunties here: https://mitmuseum.mit.edu/engage/volunteer

More TK!

LIZ'S LINKS:

Connect to me at @LizNeeley

• Take a look at storytelling cannon: "Story" by Robert McKee, and "Save the Cat" by Blake Snyder
• Read about Pixar and the story spine
• Check out StoryCenter - Center for Digital Storytelling , Nerd Nite, The Moth, and search for storytelling shows near you (seriously, just Google "storytelling + <your city>"
• Read Dan Kahan's paper "Science Communication and the Measurement Problem"
• Read Baruch Fischhoff's paper "Risk Communication Unplugged: Twenty Years of Process" 
• Read Susan Fiske's p aper on warmth & competence "Gaining Trust as Well as Respect"
• Read Alex Blumberg's Rules for Telling Complicated Stories 
• Read up on Randy Olson's "And But Therefore" structure in Houston, We Have a Narrative. 
• If you struggle with stagefright and want some science, here's a meta-analysis about stage fright

• On "anxious reappraisal" and how to shift nerves into excitement - "Don't keep calm and carry on, but rather Get Amped and Don’t Screw Up."

• Pitch us your story or get in touch about organizing a Story Collider workshop at your institution!