Pete Etchells: The next level

Psychologist Pete Etchells' father inspired him -- to hate neurons.

Pete Etchells is a lecturer in biological psychology at Bath Spa University, UK, and a science blogger for the Guardian's psychology blog, Head Quarters. When he was growing up though, he really wanted to be a dinosaur. His research interests cover everything from how the human visual system works, to understanding how modern technology (particularly video games) affects behaviour and development.